Target market for Herbal

Executive Summary Herbal-care soap, a new product in the market is expected to do better than the existing products. This product cures and prevents the transfer of communicable diseases. The product is natural and chemical free, unlike the other products, which contain chemicals that have side effects to consumers.Advertising We will write a custom essay sample on Target market for Herbal-care soap specifically for you for only $16.05 $11/page Learn More The recent researches show that more people die of communicable diseases than those who succumb to cancer and AIDS combined. The existing products cannot absolutely eradicate the spread of communicable diseases, and hence the need for Herbal-care soaps. The recommended psychographic and demographic target markets for the product are discussed in the paper. Herbal-care soap Description of the new product Herbal-care soap is a natural, chemical-free soap that cures and prevents infections of communicable diseases. This soap improves the health of consumers and reduces illnesses caused by germs. The demand for chemical-free soaps is high at the moment considering that the state has reported many death cases caused by communicable diseases. According to researchers, the number of people dying of communicable diseases is more than those who succumb to cancer and AIDS combined (Webber Roger, 83). Therefore, there is a great need for products with capabilities of curing and preventing illnesses caused by germs. Herbal-care soaps will be packaged using special materials with instructions and clarifications. This will guide consumers about its use. Marketers will offer Herbal-care in liquid and solid form, depending on customers’ preferences. They will also be packed in different sizes, consisting of different colors depending on their tastes. This will ensure that no one is left out. Why the new product is better than the existing products in the market place Herbal-care is a new p roduct in the market. It is very different from the existing common soaps which are synthetic, and contain chemicals that have side effects to consumers. In addition, Herbal-care focuses on a niche market, unlike the existing soaps which do not specify where, how, why, and who should consume them. As mentioned earlier, the soap prevents and cures people from infections of communicable diseases. People in the state want to live healthy and hence the demand for disinfectant soaps. The current soaps in the market cannot absolutely eradicate the spread of communicable diseases, and hence the need for Herbal-care soaps. This product offers a high quality value alternative compared to the existing hand and body washing compliances. The uniqueness of Herbal-care makes the soap to gain a competitive advantage over the existing soaps. The products will be offered at a slightly lower price than the existing products, and hence high likelihood of the product to grab the market share of the com peting products in the market. The sales of the product will be higher than those of the existing related products considering that it is made specifically to satisfying the needs of the target audiences. The other competing products do not follow the niche marketing strategy, like Herbal-care soap. This makes it gain a competitive edge after its launch.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Recommendations for demographic target market The infection or transfer of communicable diseases is very common in day cares, hospitals and restaurants. Shaking hands and exchanging toys among other activities in day-care encourage the transfer of bacteria or viruses among them. There are 800 day cares in our region, and hence provides a good market for Herbal-care soaps. In some Australian hospitals, patients share beds, bathrooms and latrines. All these contribute to the transfer of communic able diseases from one person to another. The restaurant guest rooms, bathrooms, tables and seats are associated with bacteria or viruses due to frequent contacts with many different people. Friends and families also shake hands when they meet in restaurants. The transfer of communicable diseases is common, and hence the need for Herbal-care soap. Most people in day cares are children aged between 4 and 9 years in Australia. In hospitals, people of all ages and from different social class happen to fall sick are taken there to receive treatment. The same case applies to restaurants. All people are welcome in restaurants irrespective of their ages, social classes, races among other things. Therefore, the final recommended demographic target markets are children aged between 4 and 9 years in day cares, families with a yearly household income of $40,000 and above, as well as patients of all age groups at hospitals in Australia. Recommendations for psychographic target market Considerin g that the country has experienced high rates of people dying of communicable diseases in the recent past, many people are keen on taking appropriate measures to guard themselves against these diseases (Webber Roger, 83). Most people, particularly from high social class have a tendency of using chemical-free soaps to live healthy lives. Most of these people have a tendency of using natural, non-chemical disinfectants. In other words, they are loyal to chemical-free products for their hand and body wash. They believe that chemical-free products can make them live healthy lives. For instance, they fear communicable diseases and try as much as possible to isolate themselves from people appearing unhygienic. Therefore, the final recommended psychographic target markets for Herbal-care soap are the royal or high social class families which believe in hygiene as a way to curb communicable diseases. Final recommendation for the target market Understanding demographic and psychographic mark ets can help marketers to efficiently understand their target audiences, and hence offers goods and services that meet their needs (Kurtz Louis, 292). They can market, advertise and sell products and services to them easily.Advertising We will write a custom essay sample on Target market for Herbal-care soap specifically for you for only $16.05 $11/page Learn More After carefully researching demographic and psychographic markets, it was realized that children in day cares, patients, and health care workers are the most affected by communicable diseases. Restaurants employees and customers are also victims of the diseases caused by germs transfers. As aforementioned, the shaking of hands and exchanging of toys among other activities in day-care encourage transfers of bacteria or viruses among individuals. The children in baby cares are aged between 4 and 9 years. The transfer of communicable diseases is also common in hospitals and restaurants due to sh aring of beds, sinks, and hand body contacts with different people. Many people particularly the royal or high social class are very keen on preventing themselves from communicable diseases. Herbal-care soap, a natural and chemical-free soap happens to meet these needs. These individuals have a tendency of using chemical-free disinfectants which are very expensive. They also isolate themselves from the other social classes due to beliefs that they might transfer bacteria and skin illnesses to them. If provided with Herbal-care soap, they will become loyal to the product because it meets their needs. Therefore, the final recommended target markets for Herbal-care soap are high social class adults, and children aged between 4 and 9 years in day cares. The estimated size of the target market There are more than 800 day-cares, 1200 restaurants, 1000 hospitals, and 200,000 family homes in the target region. The high social class people are around 3 million out of 10 million people in th e region. The number of potential customers estimated for Herbal-care soap is 5 million. The estimation of annual consumption of Herbal-care soap is 20 units, and the average selling price is $50. Therefore, the estimated size of the target market is 5 million multiplied by 20 multiplied by $50. This is equivalent to $5000 million. Summary The target market arose due to high demand for disinfectant products by the target audiences. As aforementioned, researches indicate that many people have died of communicable diseases in the recent past. The number of people suffering from skin illnesses has not reduced yet and hence the need for appropriate products to cure and prevent the vice. Researches were conducted to see which people are more affected by communicable diseases. This involved researching both psychographic and demographic markets to find out audiences who demanded products to prevent the spread and cure communicable diseases. This way, it was easier to understand customersà ¢â‚¬â„¢ needs from different markets. After assessments and evaluations, the right market for Herbal-care soaps was found, and hence the rise of the recommended market. To get the size of the potential market, market researches were conducted in psychographic and demographic markets. This way, people of high social class were identified as the most potential customers for disinfectant products. It was also realized that children aged between 4 and 9 in day cares were prone to communicable diseases due to frequent hand shakes and exchange of toys in day-care centers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The average number of units for one year was estimated. The potential customers (children and high social class adults) were also estimated. Then, marketers came up with the price for Herbal-care soap. To get a clear estimation of the potential market, the marketers multiplied the price by the number of units by the estimation of the potential customers (Ajami, 171). This enabled them to realize the potential market for Herbal-care soap. Works Cited Ajami, Riad A. International Business: Theory and Practice. Armonk, N.Y: M.E. Sharpe, 2006. Print. Kurtz, David L, and Louis E. Boone. Boone Kurtz Contemporary Marketing. , 2014. Print. Webber, Roger, and Roger Webber. Communicable Diseases: A Global Perspective. Wallingford, Oxfordshire, UK: CAB International, 2012. Print. This essay on Target market for Herbal-care soap was written and submitted by user Annalise Langley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Switzerland

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Personal Narrative Essay Example for Free

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Comparing Two Heros - Beowulf and Odysseus Reading through Beowulf I began to compare it to the last great epic I read, Homer’s Odyssey. While the Odyssey and Beowulf are each examples of both historic and modern ideas of heroism, the acts of Beowulf’s hero seem to fit better within its context. Beowulf exhibits many obvious heroic qualities, such as his strength and confidence in battle. These along with more subtle diplomatic actions serve to define him as both a great warrior and leader. Beowulf shows both wit and patience in his swift retort after Unferth challenges his skill. Later, after proving himself by dismembering Grendel, he accepts Unferth’s sword to face Grendel’s mother. This offering can be seen as an act of apology or forfeit on Unferth’s part and reveals another side of the hero: forgiveness. Beowulf did not deny Unferth his repentance, nor did he ridicule him upon his conceit. In contrast with Beowulf’s concrete depictions of good versus evil, The Odyssey focuses more on the gray areas of punishment and revenge. A main theme throughout the poe...

Life Payments Essay

It is 10:33 AM. You are awaken abruptly from your alarm. You prepare yourself for the day ahead. The day has been going well so far. It is now 12:25 PM. You step into your vehicle hoping to stop at the best burger place in town for lunch. The preceding are the last thing you remember when you wake up cold, sweaty, and drowsy from your coma. Changing perspectives, you are a family member now. Your brother has been in a horrific car accident and is in a coma for thirteen days now. How will you communicate with him? How will you tell him that you love him and are here for him? Most importantly, how do you know that he is still alive? For those who don’t know, a coma is a persistent vegetative state, also known as PVS. Coma is also defined as a state of almost total unresponsiveness to external stimulation in which the patient lies with his eyes closed. It is a condition in which the normal cognitive and communicative functioning of the patient is hampered. A coma may occur for various reasons, such as intoxication, CNS (central nervous system) diseases, a serious injury, and hypoxia (oxygen deprivation). But there have been a number of cases across the world like the example mentioned above. A 26-year-old patient named Kate Bainbridge had a viral infection which had put her in a coma — a condition that generally persists for two to four weeks, after which patients die, recover fully or, in rare cases, slip into a vegetative or a minimally conscious state. (Tutton) And there is most notably Rom Houben, also known as Patient 23. Allan Hall reports â€Å"Alive but unresponsive, he has been in a coma for 23 years since he has been 24 years old. Ongoing research in the field of comatose communication has found out that there may be small â€Å"islands† of consciousness, even in persistent vegetative states, like such in Houben’s case. And this is how, through comatose communication and other methods such as fMRIs, they were able to conclude that Houben was still alive in his body. This could be another example of how the conscious is separate from the physical body. So why should you care? How can coma work help patients, families, and caregivers? Coma work furthers the internal and external ommunication of patients in altered consciousness. This can aid patients to complete inner work and spontaneously come closer to the surface, and at times even all the way out of coma or other altered consciousness. With metabolic comas emergence can be quick and dramatic. Mark Tutton, an author at CNN. com, reports â€Å"a study carried out last year on 103 patients by Laureys and his colleagues at Liege’s Coma Science Group found that 41 percent of patients in a Minimally Conscious State (MCS) were misdiagnosed as being in the much more serious Vegetative State (VS). Dr. Daniel Hanley, professor of neurology at Johns Hopkins Medicine, in Maryland, told CNN that VS is a coma-like state in which patients have a sleep and wake cycle, and can show reflex chewing, swallowing and blinking, but don’t respond to language or stimulation. † With coma from traumatic brain injury and other causes, progress is usually slow, but measurable. Progress can be accelerated if the awareness for coma communication is heightened. Families and caregivers are often relieved to find ways to communicate with loved ones and clients about treatment options, life and death decisions, and love and personal connection. Family and caregivers often feel validated about their perceptions of subtle cues they have noticed. Now put the shoe on the other foot and imagine if you yourself were to be in a coma today. Wouldn’t you like a way to tell your family that you are alive, are ready to fight through it and come out of your PVS state? Surely yes.

Motivation at Washburn Guitars Video

Some are motivated by the fact of music and by music alone. Some are motivated by Just being able to work on an instrument. A lot of the motivation I think actually comes from the product itself in a lot of ways. When employees see the actual finished product, I think that ends up being the motivator in a lot of ways. 2. What kinds of guitars do employees most like to produce?Employees at Washburn Guitars most like to produce signature model guitars. I think one of the biggest motivational factors for this is that when they are done with a guitar, they actually have taken it from the drawing board to the manufacturing point, giving it to the artist and watching them play it on stage. It motivates employees at Washburn Guitars to create more signature guitars for top recording artists. 3. What Is the connection between quality guitars and workforce motivation?Washburn Guitar creates Its own challenges by promising customers that each guitar presents the finest quality at the best poss ible price. They do not compromise when it comes to the quality of their guitars. Signature models are used to Increase the appeal of a guitar. It makes a statement about the guitar's quality and It strengthens Washburn relationship with artists and millions of their fans. Washburn employees need to make good on this promise. Reference Lesser, R. N. & ACH, C. F. (2010).

10 Steps for Finding Your Family Tree Online

10 Steps for Finding Your Family Tree Online From cemetery transcriptions to census records, millions of genealogy resources have been posted online in recent years, making the Internet a popular first stop in researching family roots. And with good reason. No matter what you want to learn about your family tree, there is a pretty good chance you can dig up at least some of it on the Internet. Its not quite as simple as finding a database that contains all of the information on your ancestors and downloading it, however. Ancestor hunting is actually much more exciting than that! The trick is learning how to use the myriad of tools and databases that the Internet provides to find facts and dates on your ancestors, and then going beyond that to fill in the stories of the lives they lived. While each family search is different, I often find myself following the same basic steps when beginning to research a new family tree online. As I search, I also keep a research log noting the places Ive searched, the information I find (or didnt find), and a source citation for each piece of information that I find. The search is fun, but less so the second time if you  forget where youve  looked  and end up having to do  it all over again! Begin with Obituaries Since family tree searches generally work their way back in time from the present, searching out information on recently deceased relatives is a good place to start your family tree quest. Obituaries can be a gold mine for information on family units, including siblings, parents, spouses, and even cousins, as well as the date of birth and death and place of burial. Obituary notices may also help lead you to living relatives who can provide further information on your family tree. There are several large obituary search engines online which can make the search a bit easier, but if you know the town where your relatives lived you will often have better luck searching the obituary archive (when available online) of the local paper. If you arent sure of the name of the local paper for that community, a search for newspaper and the city, town or county name in your favorite search engine will often get you there. Be sure to search out obituaries for siblings and cousins as well as your di rect ancestors. Dig Into Death Indexes Since death records are usually the most recent record created for a deceased individual, they are often the easiest place to begin your search. Death records are also less restricted than most records by privacy laws. While monetary restrictions and privacy concerns mean that the majority of death records are not yet available online, many online death indexes are available through both official and volunteer sources. Try one of these major databases and indexes of   online death records, or do a Google search for death records plus the name of the county or state in which your ancestors lived. If youre researching American ancestors, the Social Security Death Index (SSDI) contains details of more than 77 million deaths reported to the SSA since about 1962. You can search the SSDI for free through  several online sources. Details listed in the SSDI generally include the name, date of birth and death, zip code of last residence, and social security number for each listed individu al. Further information can be obtained by requesting a copy of the individuals   Social Security Application. Check Out the Cemetery Continuing the search for death records, online cemetery transcriptions are another huge resource for information on your ancestors. Volunteers from around the world have traipsed through thousands of cemeteries, posting names, dates, and even photos. Some larger public cemeteries provide their own online index to burials. Here are a number of free   cemetery search databases  online which compile links to online cemetery transcriptions. RootsWebs country, state, and county sites are another great source for links to online cemetery transcriptions, or you can try a search for your familys surname plus cemetery plus location in your favorite Internet search engine. Locate Clues in the Census Once youve used your personal knowledge and online death records to trace your family tree back to people who lived around the beginning of the twentieth century, census records can provide a treasure trove of information on the family. Census records in the United States, Great Britain, Canada, and many other countries are available online some for free and some through subscription access. In the United States, for example, you can often find living and recently deceased family members listed with their parents in the 1940 federal census, the most recent census year open to the public. From there, you can trace the family back through previous censuses, often adding a generation or more to the family tree. Census takers werent very good at spelling and families arent always listed where you expect them, so you may want to try some of these search tips for census success. Go On Location By this point, youve probably managed to narrow down the search to a particular town or county. Nows the time to head to the source for more detailed information. My first stop is usually the county specific Web sites at USGenWeb, or their counterparts at WorldGenWeb - depending upon your country of interest. There you may find newspaper abstracts, published county histories, biographies, family trees, and other transcribed records, as well as surname queries and other information posted by fellow researchers. You may have already come across some of these sites in your search for cemetery records, but now that youve learned more about your ancestors, you can dig even deeper. Visit the Library In the spirit of location, my next step in the family hunt is to visit the Web sites for local libraries and historical and genealogical societies in the area in which my ancestor lived. Often you can find links to these organizations through the locality-specific genealogical sites mentioned in step 5. Once there, look for a link labeled genealogy or   family history to learn about the available resources for genealogical research in the area. You may find online indexes, abstracts, or other published genealogical records. Most libraries will also offer  online searching  of their library catalog. While most local and  family history books  arent available for online reading, many may be borrowed through interlibrary loan. Search Message Boards Many great nuggets of family history information are exchanged and shared via message boards, groups, and mailing lists. Searching the archives of the lists and groups which pertain to your surnames and areas of interest may yield obituaries, family histories, and other pieces of the genealogy puzzle. Not all of these archived messages can be found via traditional search engines, however, necessitating manual searching of any lists of interest.  RootsWebs genealogy mailing lists  and message boards  include searchable archives, as do most genealogy-related organizations using  Yahoo Groups  or  Google Groups. Some may require you to join (free) before searching the archived messages Ferret Out Family Trees Hopefully, by this point, youve found enough names, dates, and other facts to help you distinguish your ancestors from others of the same name making it a good time to turn to the family research already done by others. Thousands of family tree have been published online, the majority of them included in one or more of these Top 10 Pedigree Databases. Be warned, however.  Many online family trees  are basically works in progress and may or may not be correct. Be sure to  verify the validity of a family tree  before incorporating it into your own family tree, and  cite the source of the information  in case you find conflicting data as your research progresses. Search for Specialized Resources Based on what youve learned about your ancestors, now you can search out more  specialized genealogical information. Databases, histories, and other genealogical records may be found online which focus on military service, occupations, fraternal organizations, or school or church membership. Stop by the Subscription Sites By this point youve exhausted many of the free online genealogy resources. If youre still having trouble finding information on your family, it may be time to tackle the pay-for-use genealogy databases. Through these sites you can access a wide variety of indexed databases and original images, ranging from the  digitized WWI Draft Registration records  at  Ancestry.com  to the birth, marriage, and death records available online from  Scotlands People. Some sites operate on a pay-per-download basis, charging only for the documents you actually view, while others require a subscription for unlimited access. Check for a free trial or free search feature before plunking down your money!

Analysis Of A Big Two Hearted River English Literature Essay

Analysis Of A Big Two Hearted River English Literature Essay A Big Two Hearted River has been seen typically as a short story in which Nick camps out and goes fishing in a very gloomy aspect. There are many interpretations that Hemingway’s short story could be understood as. As the story proceeds, readers get the sense of a distressing mood while Nick travels through a deserted town and eventually finds his campsite. Hemingway uses imagery with the environment he describes and theme in the way he expresses freedom and happiness throughout the story in order to emphasize the idea of being rejuvenated and living content after Nick’s troubled past with war and loss of friends. The image Hemingway gives when the narrator describes a burned down town is a way of describing Nick’s past being gone and giving him a chance to learn from his experiences and start over. Nick then recalls a friend called Hopkins and drinks coffee, Hopkins’s way in remembrance merely to stay content. â€Å"The coffee according to Hopkins. The coffee was bitter. Nick laughed.† (Perkins 1206). Every move Nick makes is in relation to certain guidelines a person would do to stay happy, like remembering happy times and reenact them. Also, coffee is a drink most people drink to start off the day right by not being in an angry mood. Nick wasn’t used to drinking coffee often because he couldn’t remember which way to make it, but as soon as he remembers how Hopkins made it, Nick does not hesitate in getting the coffee ready. All through the story, Hemingway describes the setting well and illustrates every move that Nick makes in detail giving the reader an excellent way to create the image in mind. â€Å"Nick tucked two big chips of pine under the grill. The fire flared up. He had forgotten to get water for the coffee. Out of the pack he got a folding canvas bucket and walked down the hill, across the edge of the meadow, to the stream. The other bank was in the white mist.† (Perkins 1205) Nick has been bothered by the war, which created inner feelings that he is trying to solve.†He watched them holding themselves with their noses into the current, many trout in deep, fast moving water, slightly distorted as he watched far down through the glassy convex surface of the pool, its surface pushing and swelling smooth against the resistance of the log-driven piles of the bridge.† (Perkins 1201) Hemingway used the trout in the river to represent the inner peace that Nick is trying to gain. Nick sees the trout as they are pushing and swelling against the current giving him a sort of optimism that if trout can keep moving on with their life despite of the odds, then he should be able to forget the past and live free. The theme of freedom comes up in the story with Nick as he proceeds with his experienced ways of traveling, camping, and fishing. â€Å"Its direction tends to lead to a revelation of â€Å"truth,† generally in the form of self-discovery or self-realization. †(Rovit) The story goes on without any troubles that prevent him from eating or continuing with his path making it easier for him to feel the freedom he could live with. Memories are the only obstructions that would make his life close to perfection, but like any other human being he distracts his mind keeping himself busy at times and rests whenever he needs to.

E-revolution ompany Assignment Example | Topics and Well Written Essays - 1000 words

E-revolution ompany - Assignment Example The accounting report will show the analysis of the accounts to E-revolution Company. The report shows the analysis of the company by the use of financial ratios that are useful in determining the financial position of the company. The report shows the analysis of the company by the use of financial ratios that are useful in determining the financial position of the company. The report makes use of the following ratios, profitability ratios, liquidity ratios, and financial stability ratios. The profitability ratios are useful in showing the level at which the sales of the company are converted into profits and the efficiency at which that is done. The liquidity ratios indicate the ability of the company to deal with its financial obligations and the financial stability ratios indicate the level at which the operations of the company are dependent on debt as opposed to the equity of shareholders. The analysis deals with the month of April 2012 with comparison to march 2012. The report also contains recommendations that are useful for the prosperity of the business.E-revolution is found in the mobile industry which is among the fastest growing industries. The company is doing well in terms of its profit levels but that can be improved further by the use of a number of recommendations. The financial report will detail the transactions that took place in the financial year ending in April 2012 for e-revolution. The purpose of the report is to describe the financial and profitability position of the business in comparison with previous times. The report has been requested by the partners of the business who are interested in knowing the direction that the business is headed. The main concern for the owner of the business is the provision of good products and services, improvement of the market share, making money, ensuring debtors pay in a manner that is timely, paying bills on time and the management of inventory and tax obligations in a good manner. Ratio analysis 1. Gross profit margin The ratio indicates the ability of a company to convert its sales into profits. That should be done by the company reducing its costs incurred in the selling process so that the profits can increase. The ratio is calculated as; Gross profit / sales= $ 52,079.11/ 122,944.31 = 42.35% That indicates that the level of efficiency of e-revolution of converting sales into profits is equal to 42.35%. Profitability is among the concerns of Hopkins, the ratio above shows that the company is not doing badly in regards to profitability levels. 2. Current ratio The ratio is used to show the ability of a company to settle its short term financial obligation. The ratio is useful to indicate the ease at which a company can pay its financial obligation by the use of assets that are highly liquidable. That means that the current assets should be more than the current liabilities. Current ratio= current assets/ current liabilities =$90,761.29/ $26,868.93 =3.38 The results of th e ratio indicate that the company